Katrina Ferrer
Meet Katrina

I am the calm in the chaos.

In high school, I had the opportunity to learn and work through a co-op term with Jamie Kennedy Kitchens, which sparked my interest in culinary work. I went on to study Hospitality, Tourism and Leisure at George Brown College before moving abroad to the UK after graduation.

The work, and the life behind it.

Wrapped client gift basket Community event, crowd gathered Family at a charity 5K finish line Wild One birthday party display White rose centerpiece at a gala Thank-you cookie favours Baby gift basket, blue and green Baby gift basket, Hello Kitty theme Outdoor kids' play space set up for an event Team at a trade show booth Bagel bar spread with labeled flavours

I spent time working in Oxford and later at a five-star hotel in London, where I learned the value of reading a room, anticipating needs before they were spoken, and staying composed no matter what was happening behind the scenes.

Somewhere along the way, I realized I had found my niche: operations, event planning, and logistics.

When I returned to Toronto, I spent seven years across seven roles with a leading luxury high-rise residential developer and builder in the GTA. Along the way, I became the person people called when something needed to be organized, figured out, or simply made easier.

Along the way, I got hands-on with Pre-Delivery Inspections, post-occupancy warranty claims, employee events and celebrations, and even ran operations out of a call centre — juggling deadlines and details that couldn't afford to slip, no matter how the day was going. That world — the paperwork, the inspections, the constant moving pieces — still feels like home to me, which is part of why supporting trade and construction businesses today comes so naturally.

Condo construction site
Katrina at a company recognition night

Food has always been at the centre of the experiences I care about most. To me, a well-run day should feel like a thoughtfully prepared meal: intentional and taken care of. When there are countless moving pieces behind the scenes, I am often the person who brings calm to the chaos.

Project & Event Support, in practice

That same approach shows up in my Project and Event Support. For a launch event, I coordinated everything from AV and catering to branded gifts, while thinking ahead about the small details that would allow my client to be fully present. I intentionally built time into the schedule for her to write personal thank-you cards and prepare her speech, so she could step into the event feeling prepared and present rather than overwhelmed by the logistics. The goal wasn't simply to make the event run smoothly — it was to create the space for her to actually enjoy the moment.

Why I started Inflo Circle

The gap I experienced was the one I wanted to fill.

When I returned from maternity leave, I was pulled in every direction between family, work, and everything in between. There were sick days, appointments that couldn't be moved, after-hours functions, and the constant feeling of being needed in two places at once. I didn't want to choose between being present for my family and being good at my work.

So I built the kind of support I wished I had: a thoughtful, dependable partner for entrepreneurs, executives, and parents carrying more than one person can reasonably manage alone. Someone to take care of the details, bring order to the moving pieces, and follow through on the things that keep getting pushed to tomorrow. I wanted to give other business owners the kind of support that gives them back their time, headspace, and presence, not just an inbox at zero.

Because everyone needs support sometimes. And the right support does more than lighten the workload, it gives you the time and space to move forward.

Katrina Ferrer
Founder, Inflo Circle